Building a Website that Converts

Let us begin with the obvious fact – a website is as good as the number of visitors it attracts and retains. However, achieving this level of visibility is no mean task, which is why website owners need to invest in some high converting website design tips. In this article, we have taken the liberty of educating you on some of these tips.

Eliminate Sliders

Like sidebars, sliders create a lot of options on your website, from which your visitors choose from. While this may appear like a bonus, it actually serves as a distraction as very few people actually use them. For this reason, you should ensure you phase them out of your website in order for your users to find their way around the site with much ease.

In their place, you could opt for a larger header space that uses a unique static design which clearly highlights your brand. This way, you will not only make it possible for your visitors to scroll through the site with ease but will also ensure that your brand is clearly defined right from the home page.

Simplify Navigation

Website visitors often want to scroll through your products or services simply to have a look at them and perhaps develop more interest to buy them later. If they find the navigation a little complicated, they will be turned off and might never visit your site again. For this reason, you should always ensure your navigation  is as simple as possible.  You could do this by reducing the number of items on the navigation menu. This enhances the navigation time and helps reduce clutter from your site.

Think Responsive Design

Over the years, responsive design has emerged as one of the best converting website design tips. Initially, responsive design meant focusing a lot on the fluid layouts of the website but as technology advances, this technique has grown and is now concerned about making your website mobile- friendly. This means you will have to make use of mobile optimized imagery, mobile-friendly menus etc.  Here is how to make sure your site is responsive.

Enhance Readability

One of the traditional web design tips that almost always works wonders is the use of big typography. It not only grabs the reader’s attention but also places focus on your content.  This means that you should ensure you use larger font sizes, especially on the homepage or as part of a header image. It is also important to mention that the font needs not only be big but should scale well with the web interface.

In order to achieve this, you need a professional web designing company to help you with it, and this is where we come in. At Curmi Marketing Web Development, we spare no effort in ensuring our clients’ websites achieve maximum visibility for optimal results and at a minimum expense of time and money.

The Basics of Digital Marketing

Digital marketing is generally defined as the act of advertising and promoting business, its product and service through the use of electronic media like computer and internet. Here, digital serves as the medium of delivering the business message to its target market and customers. This comes in different forms or types of elements.  Digital marketing takes into the account the use of electronic devices including mobiles.

The following is a list of the most common elements used in the implementation;

1. Search Engine Optimization (SEO)

This type of marketing aims to make the business more recognized on different search engines. The execution of effective SEO techniques can make the business page ranked higher on Google and other search engine sites. This is most commonly done through the use of particular keywords. SEO techniques may include back-linking activities.

2. Social Media Marketing

The rise of many social media platforms gave birth to this marketing strategy where business tries to interact and communicate with the potential marketing through social media sites. Here, the business is able to make updates on their page regarding the business, service and product.

3. Email Marketing

This is one of the oldest forms of digital marketing wherein the business formulates list of the target clients and their contact details. Here, the potential client would receive an email from the business regarding anything that is being offered by the business.

4. Viral Marketing

Viral marketing is oftentimes associated with the creation of content. However, this type of marketing is not only limited to this. Viral marketing can also involve the creation of videos which can go viral on different video sites such as YouTube.

5. Affiliate Marketing

This type of affiliate marketing is a performance-based marketing wherein business makes payment or reward to any of its affiliates that bring paying customer into it. The affiliate further brings leads, makes sales, and generates traffic to the business. This is in exchange of the business providing the best possible deals to its affiliate business.

Compared to the traditional way of marketing business, digital marketing makes the competition between and among business, be it small or big, at the same level. Since this approach utilizes the online world, the chance for both small and big business to promote products is fair enough. It is also a low cost marketing strategy. Since you can only get a few people to run your business online, there is a high demand for digital marketing agencies.